The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing, and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise […]
Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing
The Duct Tape Marketing Podcast with Len Silverman
In this episode of the Duct Tape Marketing Podcast, I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z. With over 30 years of experience and firsthand insight into the Gen Z workforce, Len offers a clear roadmap for companies struggling to connect with this rising generation of workers and consumers.
Len shares why simply labeling Gen Z as “lazy” or “hard to manage” is a massive misstep. Instead, businesses need to understand Gen Z traits and align their company culture and employer branding with what this generation truly values—authenticity, flexibility, purpose, and opportunity. Whether you’re hiring Gen Z employees or marketing to them, the key lies in understanding the intersection of personal branding and company identity.
Len Silverman’s insights are a wake-up call for any business that wants to stay relevant, both in the hiring market and in customer engagement. If you want your brand to
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