Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs

Choosing the Right Marketing Practice Growth Program: A Clear Guide to Types, Fit, and Costs written by John Jantsch read more at Duct Tape Marketing

Table of Contents 1TL;DR: What’s the Best Marketing Program for You?2Why Consider a Marketing Leadership Program? (And Do You Really Need One?)3Types of Marketing Programs for Consultants & AgenciesTactical Skills Courses for Marketing Consultants:Entry-Level “Business Foundations” Programs:Multi-Day Intensive Workshops:License-Based Certification Programs:Partner/Reseller Programs (Software Ecosystems):Masterminds & Agency Accelerators:4Choose the Right Marketing Program Based on Your Business […]

SEO Tactics That Actually Work in 2025 written by Jarret Redding read more at Duct Tape Marketing

The Duct Tape Marketing Podcast with Prasanna Dhungel

In this episode of the Duct Tape Marketing Podcast, I interviewed Prasanna Dhungel, co-founder and managing partner at Grow By Data. With decades of experience spanning marketing, tech, and SaaS, Prasanna brings sharp insights into the rapidly evolving landscape of search engine optimization—especially as AI transforms how users interact with search.

We explore the future of SEO in the age of Google AI, AI search results, and the zero-click search era. From adapting content strategy to optimizing for online visibility and brand performance, Prasanna breaks down how marketers can stay relevant, rank better, and actually get results in 2025 and beyond.

If you’re still using SEO playbooks from 2015, it’s time for an upgrade. Between AI-powered search results, changing user behaviors, and increased competition for attention, modern SEO demands a smarter, intent-driven, and more brand-conscious approach.

Key Takeaways:

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